About Dach Pro
About us – The story behind Dach PRO
Dach PRO is more than just an online shop – It is a movement, a brand and a passionate community for everyone who puts their heart and soul into their craft. Dach PRO was founded in 2017 by Selim Fritz, a passionate master roofer with a vision: To make roofing craftsmanship more modern, more visible and, above all, more tangible – for everyone.
The beginning on YouTube
It all started with a simple cell phone video. In 2017, Selim Fritz started his YouTube channel, where he shared authentic insights into his daily work as a roofer. With charm, wit, and genuine passion, he demonstrated what goes on every day on German roofs. Interest quickly grew – not only from fellow tradesmen, but also by young people who, through Selim, got a real insight into the professional field for the first time.
The first intern videos followed in 2018. These articles, in which the everyday life of a roofer was presented with a lot of humor from the perspective of an intern, have developed into true cult videos over the years. They demonstrated not only craftsmanship, but also the fun, challenges and camaraderie that make craftsmanship so special.
The desire for merch – and the birth of the shop
As the fanbase grew, the first requests from the community also emerged: “Where can I buy your cap?” or “Are there T-shirts from Dach PRO?” There were frequent comments under the videos. In 2019 the time had come: the Dach PRO Shop was founded.
What initially began with a small selection of merchandise – including caps, shirts, hoodies and keychains – quickly developed further. The demand was enormous, because the community didn’t just want to watch, but wanted to be a part of Roof PRO be.
From merchandise to professional accessories
A milestone followed in 2021 when Selim Fritz began developing his own holsters and tool accessories. From the very beginning, these products were well thought out, robust and specifically tailored to the needs of roofers and tradespeople. The Roof PRO Holster have been continuously developed and are now among the most popular professional items in the shop. Quality, durability and innovative design have been the hallmarks of Dach PRO products ever since.
With every new item, every development, and every idea, the shop grew – both in terms of the breadth of its product range and its reputation within the industry. Today, Dach PRO offers not only stylish Workwear and practical Accessories for roofers , but also high-quality tools , which were developed directly from practice.
A brand with heart – and international success
What began as a passion project has now become a internationally known brand developed. Dach PRO now delivers to over 210 countries worldwide – from Germany to the USA and Australia. Craftsmen all over the world appreciate the combination of tradition, quality and modern design that characterizes every Dach PRO product.
Whether on construction sites, at trade fairs or in everyday life – Dach PRO products are a visible statement of craftsmanship and innovation.
Who is behind Dach PRO?
At the center of everything remains Selim Fritz, the creative mind and tireless doer behind Dach PRO. He and his team work daily on new ideas, improvements, and product developments. One thing remains constant: closeness to the community. Feedback from customers and fans is the most important source of inspiration for everything created in the Dach PRO Shop.
Selim is not only an entrepreneur and designer, but also an ambassador of modern craftsmanship. He demonstrates how to build a brand that inspires people with passion, creativity and authenticity – all over the world.
Always one step ahead
It never gets boring in the Dach PRO Shop. The product range is constantly growing, new designs are being tested, and existing products are being improved. Innovation, quality and genuine love of craftsmanship are the driving forces. Every article in the shop is created with the aim of making everyday work easier for craftsmen – and look good doing it.
Whether you are looking for a robust holster, want to wear comfortable work clothes or are simply a fan of the brand – At Dach PRO you will find what you are looking for.
Welcome to Dach PRO – your Shop For craftsmen. By craftsmen. For craftsmen.
The team behind Dach PRO
Selim Fritz
Master roofer · Founder & Managing Director of Dach PRO · Influencer · Online marketing expert
Selim Fritz has always been more than just a traditional craftsman. It was clear to him early on: he didn't just want to roof—he wanted to make a difference.
His passion for social media and textiles developed gradually – curiosity turned into enthusiasm, a side project became a mission. Today, Selim lives and loves his profession with complete conviction: a dynamic mix of craftsmanship, creativity and entrepreneurship.
After earning his master's degree in roofing, he started his YouTube channel "Dach PRO" alongside his work on construction sites, in customer meetings, and preparing quotes. He edited his first videos himself in the evenings – authentic insights into the everyday life of a roofer, close to practice and full of personality. He quickly found a growing community.
What initially began as a one-man show soon grew due to growing interest and increasing reach. With the expansion of the team and a clear focus on social media, the idea of bringing our own products to market finally emerged. – inspired by numerous requests and wishes from the community.
This is how the Dach PRO Shop was born: first with merchandising items, then with our own workwear and finally with professional tool accessories developed directly from practical experience.
Today, Dach PRO stands for innovation in craftsmanship, for quality with character and for a strong online presence that is second to none.
Selim Fritz is the face behind the brand, the creative engine and the strategic mind – a master roofer with digital courage, a sense of design and a true entrepreneurial spirit.
He and his team regularly produce high-quality content, develop new products and always stay in close contact with the community.
New ideas, honest craftsmanship and looking ahead – that is what drives Selim Fritz every day.
Timo
Trained electrician · Shop manager · Purchasing · Shop administration · Warehouse monitoring
Timo is a versatile professional with a technical background and entrepreneurial flair. As a trained electrician, he not only brings with him in-depth specialist knowledge, but also impresses with his structured way of working, his personal responsibility and his organizational talent.
Even during his training in the field of electric motor technology, Timo stood out for his initiative: within just a few working days, he independently contacted the relevant authorities, thus demonstrating early on that he not only takes on responsibility but also actively shapes it.
A significant milestone in his professional career was his work as a shop manager for one of Germany's biggest YouTubers. In this role, Timo gained valuable experience in e-commerce, product logistics, purchasing, and strategic shop management. He was responsible for the shop's operational management, warehousing, and the coordination of day-to-day operations – combining his understanding of digital processes with a hands-on approach.
Today, Timo brings this know-how to the Dach PRO Shop. He monitors incoming and outgoing goods, organizes purchasing, ensures smooth warehouse management and oversees the shop's entire operational structure. His complete, goal-oriented art makes him a perfect shop manager.
Timo is convinced that the key to success often lies in the invisible factors – in smart decisions that are not always obvious, but make a difference in the long run.
For him, success is not a coincidence, but the result of foresight, consistency and a good sense of timing.
Jessi
Industrial clerk & secretary · SEO expert · Content marketing manager · Support & customer service
Jessi is the organizational talent at Dach PRO – structured, reliable, and with a clear view of the bigger picture. As a trained industrial clerk and secretary, she brings not only commercial know-how but also a deep understanding of digital processes, online marketing and customer communication.
As an SEO expert, Jessi is responsible for the digital visibility of the shop She optimizes content, ensures Google trust, creates search engine optimized texts, and regularly analyzes performance. Her particular strength lies in content marketing: With an eye for detail, she writes and researches daily to create high-quality content that not only sounds good but also performs well.
Jessi loves statistics, evaluations and measurable successes – and this is reflected in her work. Thanks to her analytical thinking, she makes a significant contribution to ensuring that Dach PRO remains visible and discoverable online.
Furthermore, Jessi is THE voice on the phone. She provides support, assists customers with dedication and expertise, and provides advice and support. Her empathetic nature and strong service orientation make her the ideal contact person for customer service.
Whether in the background or directly on the phone – Jessi is also an integral part of the Dach PRO Shop and has been on board since the shop was founded (with one short interruption ;-)).
